At The Insights AI, we are committed to empowering businesses through precise, AI-driven insights that transform decision-making

Privacy Policy

We value your privacy and want to ensure that your personal information is protected while you use our services. This Privacy Policy explains how we collect, use, and share your information when you use our services. It also explains your rights regarding your personal data and how the law protects you. When you use our services, you agree to the collection and use of your information in line with this Privacy Policy. We want to make sure you understand how we handle your information, so please read through it carefully.

Data Privacy Compliance

At Insights AI, we are committed to protecting your privacy and handling your personal information with the highest level of care. We adhere to privacy practices that ensure transparency, security, and compliance with applicable data protection laws.

As of 2023, we comply with the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, which are designed to provide protection for personal data transferred from the European Union, the United Kingdom, and Switzerland to the United States. This framework replaces previous privacy standards, including the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield.

Our Compliance

Insights AI complies with the principles set forth in the DPF, as established by the U.S. Department of Commerce, regarding the collection, use, and retention of personal information transferred from the European Union, the UK, and Switzerland to the United States. We have certified to the Department of Commerce that we adhere to these principles, ensuring that your data is processed in line with the highest privacy standards.

If there is any conflict between this Privacy Policy and the DPF principles, the DPF principles will govern. For more information about the DPF program and to view our certification, please visit https://www.dataprivacyframework.gov.

What This Privacy Policy Covers

This Privacy Policy covers the personal information we collect when you use our services. It also explains how that information is used and shared. We want to be open and transparent about how we handle your data, so you can feel comfortable and secure using our services.

Definitions

Here are some key terms that will help you understand this Privacy Policy:
  1. Account: This refers to the unique profile that you create to access our service or parts of it. It’s your personal account, where we store information about your use of the service.
  2. Cookies: These are tiny files that get placed on your device when you visit our website. They help us remember your preferences and browsing history, so the website works better for you. For example, cookies can keep you logged in or remember items in your shopping cart.
  3. Device: This means any device you use to access our services. This could be your phone, tablet, computer, or any other device that connects to the internet.
  4. Personal Data:This refers to information that can be used to identify you. This could be your name, email address, phone number, or any other information that helps us recognize who you are.
  5. Service Provider:These are third-party companies or individuals that work with us to help provide our services. They may handle some of your data on our behalf to make sure our service runs smoothly.
  6. Third-party Social Media Service: These are websites or apps like Facebook or Google that allow you to log in to our service using your social media account.
  7. Usage Data: This is data that we automatically collect when you use our service. It can include things like your IP address, the type of device you’re using, the pages you visit, and how long you stay on those pages.

Types of Information We Collect

We collect two types of data when you use our services:

Personal Data

When you use our service, we might ask for some personal information that can help us identify you or get in touch with you. This could include:
  • Your name (first and last)
  • Email address
  • Phone number
  • Your address (including city, state, ZIP code)We may also ask for other information that helps us provide a better experience for you.

Usage Data

Usage Data is automatically collected when you use our service. This includes things like:
  • Your device’s internet protocol (IP) address
  • Type of browser you’re using (Chrome, Firefox, etc.)
  • Pages you visit on our service
  • How long you spend on each page
  • The time and date of your visit
  • Your device’s unique identifiers (a way to tell your device apart from others)If you’re using a mobile device, we might also collect information like your device’s operating system, the type of mobile internet browser, and other details that help us improve your experience.

How We Use Your Personal Data

We use the information we collect to help provide and improve our service. Here’s how we use your personal data:
  • To provide and maintain our service: We need your data to run the service smoothly, keep track of usage, and fix any issues.
  • To manage your account: We use your information to create and manage your account. This lets you access all the features and benefits of our service.
  • For contracts and purchases:If you’ve bought something or made a purchase, we use your data to complete the transaction and ensure we fulfill your order.
  • To contact you: If there are updates to our service or if we need to send you information about your account, we’ll use your email or phone number to reach out. We may also contact you for important updates about security or functionality.
  • To offer promotions: Sometimes we send emails or messages to let you know about new products or services that you might like. This could be offers, discounts, or updates related to things you’ve bought or shown interest in. You can choose not to receive these if you prefer.
  • To manage your requests: If you ask us questions or have a request, we’ll use your information to respond and assist you.
  • For other purposes: We also use your data for things like analyzing how our service is being used, improving our service, and making sure our promotional campaigns are effective.

How Long We Keep Your Data

We will store your personal data to provide our services and to comply with legal, accounting, or reporting obligations. The duration of data storage depends on the purpose for which the data was collected. Once your data is no longer needed for these purposes, it will be deleted or anonymized. We use third-party tools such as HubSpot, Google Analytics, and other similar platforms to manage and analyze your data. These tools may store your data for periods based on their respective retention policies. For example:
  • HubSpot processes and retains personal data in accordance with their Data Processing Agreement and data retention policies.
  • Google Analytics retains usage data for a period of up to 26 months, after which it is automatically deleted, unless otherwise specified.
To ensure your data is securely managed, we only share it with third-party service providers who comply with our privacy policy and have their own data protection measures in place. There are some cases where we might need to keep your data for longer, for example, if there’s a legal obligation that requires us to retain it, or if we need to resolve a dispute or enforce agreements. We may also keep Usage Data for internal analysis. This data is generally kept for a shorter period, but may be stored longer if necessary for security or functionality improvements.

Your Rights Over Your Data

You have the right to request the deletion of your personal data or ask us to update or change it. If you have an account, you can easily update or delete your information by signing in and accessing your account settings.

If you want to access, update, or delete your data but can’t do it through your account, feel free to contact us. We’ll help you with your request.

Please note that in some cases, we might need to keep certain information to comply with the law or legal obligations.

Sharing Your Data

We may share your personal data in certain situations:
  • Business Transactions: If we merge with or are bought by another company, your data may be transferred to that new company. We will notify you in advance and let you know how your data will be used.
  • Law Enforcement: In some cases, we may be required by law to share your data, such as in response to a legal request from a court or government agency.
  • Other Legal Reasons: We might also need to share your data to protect our rights, prevent fraud, or ensure the safety of users.

Protecting Your Data

We take your data security seriously. We use reasonable measures to protect your personal information, but please remember that no method of transmission over the internet is completely secure. While we strive to protect your data, we can’t guarantee it will be 100% safe.

Cookies

We use cookies to enhance your experience on our website. Cookies are small files placed on your device that allow us to remember your preferences, improve functionality, and analyze how you use our services.

You can manage cookie preferences through your browser settings, including disabling cookies if you prefer. However, some features of our services may not work as intended without cookies.

Children’s Privacy

Our service is not intended for children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you’re a parent or guardian and you believe we have collected data from your child, please contact us, and we will remove the information.

Links to Other Websites

Our service may have links to other websites that are not controlled by us. If you click on these links, you will be taken to a website outside of our control. We recommend that you check their privacy policies, as we are not responsible for how they collect or use your data.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we’ll post the updated policy on this page and notify you via email or a prominent notice on our service.

Please review this Privacy Policy regularly to stay informed of any changes. The updated version will always be posted with the “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy or your data, feel free to contact us: We’re always here to help and make sure you feel comfortable with how we use your information.
Scroll to Top