Is past performance indicative of future results? This question is critical when considering the way artificial intelligence (AI) is being leveraged for insights from existing data. So we have to ask ourselves, what do we need to do to ensure we accurately plan for the future when analysing what’s happened in the past? We discuss the reasons why fresh perspectives from new primary research are a necessity to develop future scenarios, even those that have been derived from AI.

With all the hype and speculation about how AI will effect the Insights Industry, we share our perspectives on how we can leverage this exciting technology with the right mindset and the all-important human factor.

Survey fraud is becoming a real problem for the market research industry – bots and survey farms are becoming more sophisticated, making it increasingly difficult to spot fraudulent survey responses within data sets. The industry is taking steps to address the issue, but in the near term it is essential for researchers to implement their own measures to ensure high quality survey data for their clients. Here, we discuss the problem and outline solutions to address it.