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We provide comprehensive services including market research and monitoring, identifying opportunities and customer needs, innovative product development, and go-to-market evaluation to ensure your business delivers exceptional experiences, meets demand, and achieves successful market entry and growth.

We Listen

For research to be effective and have a strong impact on decisions, business issues must be deeply understood.

By intently listening to the business needs, we design and conduct custom, primary market research that adds value and drives decisions.

We Customize

No two businesses are the same, and no two business problems are the same.

Whether I’s qualitative or quantitative research, modeling and advanced analytics or a simple survey, your business objectives are met with a customized approach to meet your needs.

We Are Your Team

Each business team is unique – from large, internal research teams to those who have never conducted a research project.

Choose to work with a company that’s done it all before and will have your best interest in mind every step of the way.

Customizable Surveys and Data Collection

Market Understanding and Monitoring

Segmentation
Attitudes, Perceptions, and Behaviors
Brand Tracking, Equity, Engagement, & Extension
Purchase journey
Category dynamics and trends
Usage

Defining Opportunities, Needs & Experiences

Uncovering needs, barriers, and use cases
Prioritizing these and developing platform opportunities
Concept development and testing
Brand alignment

Product Development

Experience alignment
Portfolio optimization
Competitive assessment
Feature prioritization
Pricing
Product positioning and marketing claims
Creative development

Go-to-Market Evaluation

Buyer profiling
Product usage
Satisfaction and loyalty
Launch / ad tracking
Marketing and retail effectiveness

RESEARCH TECHNIQUES

How do I drive higher sales and higher margins?
How can I increase market share?
Where should we next invest?

Which features are table stakes, delighters?
Where is the key to unlock repeat
Where is the key to unlock repeat
purchase and higher usage?
Which new product ideas have the
strongest market potential?
Is the concept unique and appealing?
How well does each idea fit our
business goals?

What is my retention rate ?
Repeat purchases?
Where/when am I losing customers – and why?
To whom am I losing my customers?

Who is my target audience?
What are their most important
needs and pain points?
How do my audience define the market?/li>

What is the right mix of products
to maximize market opportunity?

How well is my brand competing in the marketplace?

What are my direct and indirect competitors up to?
Which trends will impact the future of my business?

What trade-offs do people make in their purchase choices?

What returns am I getting on my marketing investment?
Which channels are most effective in driving consumer interest?

How is my brand perceived?
How do I differentiate myself from competitors?
How is my brand perceived?
What drives brand loyalty and advocacy and how can I tap into it?

How are people responding to incentives?
Which programs are most effective?

Our Clients Are Everything

“The Insights AI has transformed our decision-making process with accurate, tailored insights for the Latin American market. Their approach is practical and impactful.”

“Their deep understanding of the region’s markets has helped us uncover opportunities we never knew existed. Exceptional service and reliable results.”

“The customized, data-driven insights have been a game-changer. Our strategies are now more focused and effective, thanks to their expertise.”

“Clarity and precision are what we needed, and The Insights AI delivered. Their insights have given us a strong competitive edge.”