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Collaborating with leading academic and marketing scientists in advancing analytical techniques such

Prof Daniel McFadden is currently the E. Morris Cox Professor of Economics and Director of the Econometrics Laboratory at University of California, Berkeley. He is laureate of the Nobel Prize in Economic Sciences 2000 “for his development of theory and methods for analyzing discrete choice”.

Prof Jordan J. Louviere, internationally recognized as an expert in conjoint analysis and choice modeling. He developed and pioneered the design and analysis of choice experiments

Profs Moshe Ben-Akiva and Dan McFadden teach stated preference choice modeling and design of choice experiments in the annual summer course in choice modeling at the Massachusetts Institute of Technology (MIT).

Professors McFadden and Ben-Akiva were Carlos Salazar-Velasquez’s Ph.D. dissertation advisors, and still collaborate very closely. Carlos manages The Insights AI marketing science.

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